The Girl Effect was created by The Nike Foundation in collaboration with partners like the United Nations Foundation and the Coalition for Adolescent Girls. Since then, there have been a number of initiatives and organizations that have taken on the movement with their own campaigns that focus on girls in combating poverty and illiteracy.
Assume this initial condition: A 13 year old girl stands at a crossroads with two choices before her: school or child marriage. The problem is it’s not usually a choice.Married, she is more likely to die from childbirth at an early age; she is more susceptible to sexually transmitted diseases; she is more prone to become a victim of partner violence; she never receives an education; and she is unable to contribute to society in a way that has a larger social impact and helps to push the human race forward.With an education she marries later in life—to someone she chooses. She decides the timing of her children and is in a position to make decisions about her own health. She invests money in her children’s health and education, and is able to contribute to society in a meaningful way. Other people recognize her value and contributions, and begin to understand that all girls have value.Multiply that scenario by the 600 million girls in the developing world and it’s easy to comprehend how a small change in an initial condition is capable of determining the course of humanity. That is powerful.The human race cannot progress when half of the world population lives without the same rights and respect afforded to its male counterpart.
That’s a powerful message – and the brilliant design and execution of this campaign make the message even more powerful.
For more information about the girl effect and/or to contribute to the cause, go to girleffect.org.
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