October 25, 2010 § Leave a Comment
I was quite enchanted by the recently launched Tabio UK interactive website. It was sweet, whimsical, and endearing, but most of all, it reignited a nostalgic childhood fascination and playfulness around a normally rather benign, everyday product: socks. The best part about the site was the wonderful blend of emotive playfulness with the barely noticeable transactional capabilities of the site. Increasingly, I think this blend of feel-good emotive integration into the buying and selling process is the norm.
August 7, 2010 § Leave a Comment
I went to throw a quick update up on my posterous blog this morning, and came across the message below on their site.
I actually had not been aware of the scheduled maintenance that was to occur, but upon being informed, understood and had no real reaction. (Contrary to my confused reaction and subsequent post a few months ago when the JustMeans website went down. To be fair, that was not a scheduled maintenance, but all the more reason and need for effective communication.)
Posterous did a very good job in keeping the page clean and the message abundantly simple. The call to action for me, the customer, was clear: if I wanted real time updates, I should go to their Twitter stream. The main message was also very clear: a scheduled maintenance was underway, the site was temporarily down and would be back up and running as soon as they were done. I noted that the estimated time of completion for the scheduled maintenance had actually been 2AM PDT, but didn’t bother doing the time conversion for my timezone immediately. I went straight to Twitter. « Read the rest of this entry »