May 18, 2011 § 1 Comment
Tired of waiting in the long retail lines every time you need a carton of milk? Some U.S. retail stores are including a check-out system on their shopping carts that allow customers to check out their items as they shop. So far, it looks like it’s a win-win solution for both customers and retailers. Customers are happy because they don’t need to wait in lines to pay, and the retail stores are happy because it turns out this new way to shop actually nets an average increase of products purchased by 10%. In other words, retailers are making shopping and check-out so easy that you although you might only need that carton of milk, why not pick up an extra bag of chips, fruit, and flour while you’re there?
Certainly an interesting concept that just highlights the continuing trend towards a more seamless intersection between bricks and mortar and mobile and online commerce.
Full article at The Wall Street Journal.
December 17, 2010 § Leave a Comment
In the spirit of the holidays, Excentric sent their clients a Christmas card featuring their own rendition of the Nativity story told through a digital lens of today. I wanted to share this as I thought it was a clever way of showing how times have changed. See for yourself!
August 7, 2010 § Leave a Comment
I went to throw a quick update up on my posterous blog this morning, and came across the message below on their site.
I actually had not been aware of the scheduled maintenance that was to occur, but upon being informed, understood and had no real reaction. (Contrary to my confused reaction and subsequent post a few months ago when the JustMeans website went down. To be fair, that was not a scheduled maintenance, but all the more reason and need for effective communication.)
Posterous did a very good job in keeping the page clean and the message abundantly simple. The call to action for me, the customer, was clear: if I wanted real time updates, I should go to their Twitter stream. The main message was also very clear: a scheduled maintenance was underway, the site was temporarily down and would be back up and running as soon as they were done. I noted that the estimated time of completion for the scheduled maintenance had actually been 2AM PDT, but didn’t bother doing the time conversion for my timezone immediately. I went straight to Twitter. « Read the rest of this entry »
June 2, 2010 § 1 Comment
At the time and for the weeks and months following, the announcement has been met with mixed reviews. In one camp, people have labeled it as being just an oversized iPhone that was not quite phone, not quite computer. In another, it has been heralded as something that can be expected to revolutionize the gadget industry and way we interact with technology in ways we’ve seen Apple products do in the past. Within Critical Mass, we also had many discussions about the potential impact of Apple’s new iPad. However, regardless of our discussions and each person’s opinion around the iPad, one thing was sure. There was a lot of excitement – especially at the prospect of designing some of the first iPad apps for our clients.
Rather than talk about the impact of the iPad on our industry and market (if you want a great read on the subject, see Neil Clemmon’s post on Experience Matters), this post discusses some of the things we’ve learned about iPad app design and development through our own experience with some of our savvy clients. Through the course of our work with iPad apps, six main guiding principles have surfaced.